Author Maraja Fistanić
Maraja Fistanić is Chief Revenue Officer at Lexemo, where she leads revenue growth, partnerships, and market development for e!, the no-code platform for legal process automation. With her background spanning digital business models, sales, marketing, and the legal sector, she connects what e! makes possible with the law firms, legal departments, and compliance teams that need it most.
Maraja holds an MBA and brings more than ten years of experience at the intersection of digital business models, sales, marketing, and the legal sector. She is a board member of the Legal Tech Association Germany and co-founder of LegalTegrity, a legal tech company. Both roles give her a ground-level view of where legal organisations actually stand on automation and what they need to move forward.
On the Lexemo blog, Maraja writes about legal technology from a commercial and organisational perspective: how legal teams build the internal case for automation, what makes adoption stick, and how the legal tech market is evolving for the teams navigating it.
Latest posts by Maraja Fistanić
Why In-House Legal Needs a Different AI Strategy Than Law Firms
Law firms and in-house legal teams lived through the same chat-AI moment. Agentic AI is where their paths split, and the in-house question isn't speed, it's what the legal function actually delivers.
AI Readiness for In-House Legal Teams: From Pilot to Operations
Most in-house legal teams have already tried AI informally. Here's how to move from scattered pilots to a governed, auditable operation, with a practical readiness checklist and a real case study.
AI Literacy for Lawyers: Why Understanding the Tech Is a Professional Duty
Using legal AI you do not understand is a professional risk, not a shortcut. Why AI literacy is becoming part of a lawyer's duty of competence, and four steps to build it, from law school to the corner office.
Agentic Workflows: Competitive Edge in LegalTech | Lexemo
The legal industry is grappling with two defining shifts in 2025: Agentic Workflows and Transparency in AI. Firms that understand and adopt these shifts are positioning themselves to thrive.
AI in German LegalTech: The Digitalization Consensus
Across the German legal market, the direction is clear. Momentum is real, but adoption doesn't happen by accident. Here's where progress slows, why talent is the bottleneck, and how firms can secure wins now.
Why AI Adoption Matters: The Real Business Case | Lexemo
Artificial Intelligence is rapidly moving from a futuristic concept to a present-day business imperative. Successful AI adoption requires understanding the fundamental "why" driving this transformation.
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